Academic Brands and Cognitive Dissonance

Title

Academic Brands and Cognitive Dissonance

Files

Description

Published as Chapter 7 in Academic Brands: Distinction in Global Higher Education (Mario Biagioli & Madhavi Sunder, eds., Cambridge University Press, 2022).

Publication Date

7-1-2022

Publisher

Cambridge University Press

City

New York

ISBN

9781108841375

Disciplines

Higher Education | Intellectual Property Law | Law | Public Relations and Advertising

Comments

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Academic Brands and Cognitive Dissonance

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